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Al said wait a minute. That's the classic mistake in product line extensions. Harrah already has a certain number of loyal customers and now you would divide that number by two. Half of the customers belong to Harrah's Marina and the other half belong to Harrah's Boardwalk.
Furthermore, Harrah's Marina's marketing strategy is titled "Another Atlantic City," further emphasizing the differences between the two locations.
Perhaps customers at Marina...
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The new edition of bestselling knitting classic Best in Show, combining the best of Joanna Osborne and Sally Muir's dog designs. With over 15 knitting patterns for popular dog breeds, including a Labrador, Poodle, Dachshund, Jack Russell and many more, you can knit your precious pet, reproduce your favourite breed, or even knit the dog you have always dreamed of. Sally and Joanna's life-like designs and careful attention to detail enable you to knit...
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As the ground war in Vietnam escalated in the late 1960s, the US government leveraged the so-called doctor draft to secure adequate numbers of medical personnel in the armed forces. Among newly minted physicians’ few alternatives to military service was the Clinical Associate Training Program at the National Institutes of Health. Though only a small percentage of applicants were accepted, the elite program launched an unprecedented number of
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A pictorial overview of recipients of Nazi Germany's military award for bravery.
“Knight's Cross Winners of the Waffen-SS” details some of the most-decorated personalities of that infamous organization. Rare photos, including a mix of studio portraits and shots taken in the field, portray prominent members of the SS's military branch during World War II including Sepp Dietrich, who went from serving as Adolf Hitler's driver and bodyguard to being...
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"Winner of the American Political Science Association Best Book Award" Diana C. Mutz is the Samuel A. Stouffer Professor of Political Science and Communication at the University of Pennsylvania, where she is director of the Institute for the Study of Citizens and Politics. Her books include In-Your-Face Politics (Princeton) and Hearing the Other Side. She is a member of the National Academy of Sciences.
From acclaimed political scientist Diana Mutz,...
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The Possibilities Are Staggering: Had you invested $10,000 in Cisco Systems back in early 1990, your investment would now be worth $3,650,000. Similarly, a $10,000 investment made in Microsoft in 1986 would be valued at more than $4,721,000 today. $10,000 invested in Yahoo! in 1996 would today be worth $317,000. How do you get in on those deals-especially if you're not a Silicon Valley insider? How do you buy the high-tech winners and avoid the losers?...
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An invigorating, thought-provoking, and positive look at the rise of automation that explores how professionals across industries can find sustainable careers in the near future.
Nearly half of all working Americans could risk losing their jobs because of technology. It's not only blue-collar jobs at stake. Millions of educated knowledge workers-writers, paralegals, assistants, medical technicians-are threatened by accelerating advances in artificial...
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When faced with the choice between cutting costs or improving customer service, most companies focus on tangible assets. But in our service economy, the most important asset is intangible: a company's relationship with its customers. The Satisfied Customer is a blueprint for understanding this fact of modern business and reveals the unheralded value of customer satisfaction. Drawing on the results of a massive survey of American consumer satisfaction...
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In "The Future of Agriculture," the author delves into the multifaceted repercussions of global warming on the agricultural landscape. Through rigorous research, field studies, and predictive models, this compelling work paints a picture of a world where the changing climate has upended traditional farming paradigms and where new opportunities and challenges await farmers, policymakers, and consumers alike.The author begins with a comprehensive overview...
17) They Always Score: The Unforgettable, Improbable, Iconic Story of Manchester United's Treble Winners
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Fascinating and original ... will tell you things even the most ardent United fan will not know' - Jim White, The Telegraph
On 26 May 1999, Manchester United sealed their historic Treble of league, FA Cup and Champions League in the most dramatic fashion imaginable, scoring twice in stoppage time to snatch an unthinkable victory from Bayern Munich at the Camp Nou in Barcelona.
The story of what happened on the pitch is well known, enshrined...
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Personalities. Characters. History. John C. Waugh, author of the award-winning The Class of 1846, presents forty of the most memorable and impactful people he has come across during his decades of writing about the Civil War-or as he calls them, his "Unforgettables."
Waugh's unique pen and spritely style bring to life a mix of the famous and the infamous, the little-known, and the unremembered. He reintroduces us to Abraham Lincoln the writer,...
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The author of The Dude Diet is back with 125 crowd-pleasing recipes to hack the daily dinner dilemma.
in her cult-classic The Dude Diet, chef and recipe developer Serena Wolf dared go where no healthy living cookbook had gone before: into the realm of dude food. From wings and nachos to burgers and pizza, Serena offered clean(ish) junk food makeovers that inspired dudes everywhere to put down the takeout menu and pick up a spatula. Now, The Dude...
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