Benbrook Public Library

"Else Bostelmann donned a red swimsuit and a copper diving helmet and, with paints and brushes in hand, descended into the choppy turquoise sea off the coast of Bermuda. It was 1930, and few had ventured deep into the sea before. She discovered a fairyland six fathoms below the surface-fantastic coral castles, glittering sunbeams, swaying sea plumes, and schools of fish. Deep under the water, Else painted these never-before-seen deep-sea creatures....

A continuation of Encyclopedia of Major Marketing Campaigns (1999 and 2007), this new volume expands its international coverage through its 100 essays covering some of the top global and emerging brands that appeared from 2010 to 2013. Essays are aligned to the strategic marketing framework, ensuring that the marketing strategies covered can easily be utilized in an academic environment as case studies, or illustrative examples often described as...